How much does YouTube pay per 1,000 views?
YouTube doesn’t pay a fixed amount per view. Advertisers bid to show ads, YouTube keeps a share, and the rest goes to the creator. The number that matters to you is RPM: revenue per 1,000 views, after YouTube’s share.
RPM changes a lot from channel to channel. A finance channel with viewers in the US can earn many times more per view than an entertainment channel with a worldwide audience, because advertisers pay more to reach people who are likely to buy expensive products, and more to reach some countries than others.
That’s why this calculator shows a range instead of one number. Pick your niche and where most of your viewers live, and it applies a typical RPM range for that mix. To get your channel’s real RPM, open YouTube Studio, go to Analytics, then the Revenue tab.
What changes your earnings
- Niche: topics with valuable buyers, like finance, software and business, attract higher-paying ads.
- Audience location: viewers in the US, Canada, UK, Europe and Australia are worth more to advertisers.
- Video length: long-form videos over 8 minutes can carry mid-roll ads, which adds more ad slots per view.
- Season: ad prices usually rise in the last quarter of the year and dip in January.
- Format: Shorts earn from a shared pool and pay far less per view than long-form videos.
The formula behind the estimate
RPM is what a creator actually receives per 1,000 views. YouTube pays creators in the Partner Program 55% of net ad revenue on long-form videos and 45% of the revenue allocated to them from the Shorts pool.
We start from a typical RPM range for each niche, then adjust it for where viewers live. Results are converted into your chosen currency using approximate exchange rates.
| Niche | Low RPM | High RPM |
|---|---|---|
| Entertainment & vlogs | $1.00 | $3.00 |
| Gaming | $1.00 | $4.00 |
| Sports | $1.50 | $4.00 |
| Education | $2.00 | $6.00 |
| Tech & reviews | $3.00 | $8.00 |
| Finance & business | $6.00 | $14.00 |
| Shorts (any niche) | $0.03 | $0.08 |
| Where most viewers live | Multiplier |
|---|---|
| Global mix | ×1 |
| US & Canada | ×1.8 |
| UK & Europe | ×1.4 |
| Australia & New Zealand | ×1.6 |
| Middle East | ×0.8 |
| Latin America | ×0.5 |
| Southeast Asia | ×0.4 |
| South Asia | ×0.3 |
Sources: YouTube Help — YouTube partner earnings overview (revenue shares). Ranges reviewed November 2026; exchange rates updated November 2026.
Common questions
How accurate is this YouTube money calculator?
It gives a realistic range, not an exact figure. Only YouTube Studio shows a channel’s true RPM, so use this to compare scenarios and set expectations.
What is the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you earn per 1,000 views after YouTube’s share, so it is always lower than CPM.
How much does YouTube pay for 1 million views?
It depends on niche, audience location and format. Enter 1,000,000 views above and choose your niche and region to see a typical range in your currency.
Why do Shorts earn less than long videos?
Shorts ads play between videos in the feed. That revenue is pooled and shared across eligible creators by their share of Shorts views, so each view earns far less.
Do I need to be in the YouTube Partner Program to earn?
Yes. YouTube only pays ad revenue to channels accepted into the YouTube Partner Program. Check YouTube’s help pages for the current requirements.